Alla Prima Challenge 2025
In this new curriculum, Arthur Gain teaches his award-winning method of expressive wet-on-wet painting.
13 October - 8 November 2025
Early Bird offer ends in

The Alla Prima Challenge is a unique learning experience. Through live events, it offers the atmosphere of an in-person workshop, where every student has the best seat in the studio, thanks to multi-camera HD broadcast and the opportunity to ask Arthur questions and receive real-time answers.
With weekly private feedback sessions with Arthur (limited seats available), students can receive personal guidance along the way to get the most out of the event.
Combined with focused exercises, the Challenge transforms the workshop format into a structured painting course that can be completed at your own pace, without the pressure of absorbing all the essential concepts in a limited time.
Short exercises and lectures are released Monday to Thursday at 10:30 AM (Eastern Time), giving you a steady rhythm to stay inspired throughout the week.
You can follow along daily, or simply set aside 2–3 hours on Friday to complete them at your own pace
Live Sessions (Eastern Time, every Saturday):
• 10:30 AM – Preparations & Q&A
• 11:00 AM – 2:00 PM – Live demo & paint along
• 2:00 PM – 2:15 PM – Wrap-up
Duration: 4 weeks | Oct 13th - Nov 8th
Skill level: Any
Recording Access: 12 months
Access to Alla Prima Academy community
Make it exist first
Make it good later
You will learn:
How to organize your process to create successful alla prima paintings, and how to use tools and materials efficiently
1
How to avoid common mistakes and obstacles, saving time to express your artistic vision in the most direct way.
2
How to find the balance between a loose, painterly style and a solid drawing foundation, while maintaining coherent values and color representation
3
Color theory, different harmonies (and how to achieve them) and the power of limited palettes.
4
How to simplify what we see to create a visually compelling composition.
5
6
How to apply the method to any subject matter: portrait, figure, still life and landscape
BONUS 🎁 Exclusive Reference set for your studio practice
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Week I
October 13th - October 18th
Materials, tools, and studio practices. Brushes, surfaces and mediums. Drawing, anatomy, and methods of analysis and simplification.
Live session: Portrait with limited palette.
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Week II
October 20th - October 25th
TBA
Live session: Dynamic Figure Study
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Week III
October 27th - November 1st
TBA
Live session: Portrait with narrative elements
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Week IV
November 3rd - November 8th
TBA
Live session: Portrait with full palette.
What Students Are Saying:
Claim Your Early Bird Offer Now
Spectate Tier
$295 $350
Full Access to all live sessions, demos, materials and assignments
Recordings: 12 months
Access to Alla Prima Academy community
Weekly Private Critique Sessions
$700 $800
Weekly 30 minutes private Zoom Critique session with Arthur Gain
Full Access to all demos, materials and assignments
Recordings: 12 months
Access to Alla Prima Academy community
No added VAT or extra fees. 30-day money-back guarantee
FAQs
Is this Challenge good for beginners?
It is absolutely great for the beginners and for experienced painters alike. Arthur’s method ensures covering all essential fundamentals while demonstrating and explaining all (including advanced) aspects of painting with oils.
What time and day do live sessions start?
For all 4 weeks of the Challenge, live sessions will take place every Saturday at 10:30 AM Eastern Time | 7:30 AM Pacific | 2:30 PM UTC | 4:30 PM Central Europe.
Each session follows this structure:
• 10:30 AM – Preparations & Q&A (a chance to ask questions before we start)
• 11:00 AM – 2:00 PM – Main session: Live demo & paint-along
• 2:00 – 2:15 PM – Wrap-up & final Q&A
To keep the session comfortable, short breaks will be included, allowing time for the model to rest and participants to recharge.
What if I can’t attend live session?
All live sessions are recorded, and students will have access to the recordings the following day. Don’t worry—you won’t miss a thing.
What is difference between Spectate Tier and Feedback Tier?
Feedback Tier students receive personal guidance from Arthur Gain during the Bootcamp. It includes access to a private mentorship dashboard and weekly one-on-one Zoom calls with Arthur.
Which materials do I need?
Materials list will be published on 8th of September
About Arthur Gain
Arthur Gain, based in Barcelona, Spain, is a self-taught oil painter with a diverse artistic journey. His works have been showcased in esteemed venues worldwide, including the MEAM in Spain, the Mesa Contemporary Arts Museum in the US, and the Museo La Contea Del Caravaggio in Italy.
Arthur is a winner and finalist of numerous international competitions, including the prestigious BoldBrush Award, finalist multiple times in competitions such as BoldBrush, ModPortrait, and ARC Salon.
Nowadays, Arthur focuses on personal projects and commissions for private and corporate clients. Additionally he continues to share his expertise with a broader audience both offline and online, including professional artists seeking to enhance their skills in oil painting and alla prima technique, as well as students at the Barcelona Academy of Art.
Website: arthurgain.com